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Is AI ruining what we see?

by David Eade 02 Oct 2025

The ultimate shortcut used to be that secret road you knew about — the one that cut out all the traffic on your morning commute. Or maybe it was using the bus lane at the weekend, because hardly anyone notices the sign that says it’s not restricted then.

Over the past year, my own shortcuts have looked a little different. I’ve gone from using ChatGPT to Gemini, taking extreme shortcuts to power up SEO on this website. And today, inspired to write this post, I’ve discovered Artlist.io.

I’ll admit — I can be a little compulsive when it comes to online purchases. But to be fair, this approach has helped sustain and grow our business. I’ve been researching for months to find the right AI partner, and at £19.79 a month, I finally took the plunge. The results? An almost instant improvement in the look and feel of our content.

The case study:

One of our newest products is an adidas golf vest. I wanted to test the platform with the most basic video possible. I kept it short and simple, letting the AI generate the script from a single image — and here’s what it came up with.

What’s impressive here is that I only uploaded an image showing the top half of the model, yet it generated a full-sized version — complete with facial expressions and natural movement — and it runs incredibly smoothly. The quality is excellent, and although there’s a cost involved, it’s absolutely worth it.

For context, the subscription gives you 16,500 credits per month for £19.79. This 5-second video (without sound or voiceover) cost me just 36p.

Of course, there are settings that increase the price depending on your requirements, and you can purchase additional credits if needed. But at 36p for this basic output, it feels like a steal.

This test was run with the following settings: Kling 2.5 Turbo Model | 16:9 | 5 seconds | 720p.

Next time I experiment with clothing or footwear, I’ll first use Photoroom AI to convert square images into landscape or portrait format — but that’s another story.

In terms of pricing, each credit is worth £0.0012. The most expensive video option from a single image costs around 4,000 credits (£4.80), but this unlocks the Veo 3 model, which produces cinematic-style results with synced music, voiceovers, and sound effects — essentially as close to “real” as it gets, in HD and up to 8 seconds long.

And since no blog post is complete without putting money on the line, I tested it myself with the Puma x Fenty Phatty Creeper. Unfortunately, the result was a complete fail — and to make matters worse, there’s no customer support to turn to.

In the end, what strikes me most is how quickly this tool can transform a single static image into something that feels dynamic and professional. At less than £20 a month, it’s not just an upgrade it’s a shortcut to content that stands out. For us, it’s another step toward working smarter, not harder, and I can already see the impact it will have on how we present our products.

More importantly there are more features which I will discover and update this blog with shortly.

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